Captivate Your Audience: 7 Steps to Successfully Running a Contest for Your Business

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Looking to grab your audience’s attention and give your brand a boost? In this post, we will dive into the exciting world of contests and explore how running a contest can work wonders for your brand!

As a passionate blogger and someone who has learned a great deal about running contests in various forms, I recently had a fun conversation with Chasity, one of our experienced curators. She kindly shared her extensive knowledge, illuminating the techniques that result in genuinely fruitful contests. With over 20 contests under her belt in the past six years, Chasity’s insights are invaluable for marketers and business owners looking to engage their audience like never before.

This post is all about: Captivate Your Audience: 7 Steps to Successfully Running a Contest for Your Business


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Photo Credit: ASphotofamily

    Step 1: Understand the True Purpose of Your Contest

    Chastity stated that although people who are only interested in winning may be drawn to contests, the most crucial thing to remember is how to build a community and what occurs after the event. Knowing what you want to do with the participants once they are on your list is crucial.

    Step 2: Choose a Relevant and Meaningful Prize

    Chasity recounted a memorable contest she held when gas prices were extremely high, with a gas card as the prize. She emphasized how crucial it is to choose a reward that speaks to your target audience and demonstrates to them that you “get it” and are aware of what they genuinely need. One way to keep your audience interested and make sure the award is appropriate is to ask them what they would want to win. This can be an effective strategy for genuinely engaging with them while keeping the prize relevant.

    Step 3: Make it Personal and Fun

    Design your contest to be relatable and niche-specific, focusing on how it can move the needle for your business. Strive to create an enjoyable and engaging experience that will be remembered by your audience long after the contest has ended.

    Related Post: Making Public Engagement Meaningful: Tips For Turning Feedback Into Actionable Results

    Step 4: Promote and Share Your Contest

    Your contest will do better if it reaches more people. People need to know that you are running a contest. To get the most publicity, you should devote time and resources to promoting your contest across a variety of platforms, including social media, email campaigns, and word-of-mouth marketing.

    Step 5: Utilize Tools to Streamline the Process

    Chasity regretted not knowing the websites and platforms that could have assisted in running a contest instead of going it alone. Our contest software, InnoBear, is an excellent example of a platform that enables users to design contests, sweepstakes, giveaways and challenges and can help business owners streamline the process of running a contest.


    How to Run a Fair Competition and Address Questions

    When running a contest, there are certain questions that quickly come to mind, one of them being how to run a fair competition. We will be addressing some of these concerns in the following paragraphs.

    How do you run a fair competition?

    You want to make sure that you lay out eligibility requirements, clear rules, and a transparent process for choosing the winner. This can help you maintain trust and credibility with your audience.

    What makes a contest a contest?

    A contest typically involves participants competing against one another by submitting some form of entry (such as a photo, essay, or video). The winner is chosen based on skill, creativity, or merit rather than by chance, like in a sweepstakes or a lottery.

    How do you conduct a competition?

    Start by defining the contest’s purpose, rules, timeline, and prizes. Set up a platform or website for hosting the contest and managing entries. Promote it to reach your target audience, and then evaluate entries and choose a winner based on the established criteria.

    Encouraging businesses to run a fair and captivating contest allows them to engage with their audience, capture their attention, and promote their brand. With the help of Chasity’s insights and the introductory offer of a free trial from Floor23digital’s InnoBear platform, businesses can quickly design and execute a successful contest that will elevate their marketing game.

    Step 6: Engage Participants and Foster Community

    After launching your contest, your work is far from over. To foster a strong sense of community, you must engage with participants throughout the contest. Respond to comments, share user-generated content, and provide regular updates on your progress. By doing so, you create a healthy, interactive environment that encourages people to continue participating, even after the contest has concluded. Chasity mentioned the importance of cultivating the community after the contest. Take the time to gather feedback from participants, analyze their preferences, and fine-tune your future marketing efforts. This not only helps you connect with your audience, but it also fosters long-lasting relationships.

    Step 7: Analyze the Results and Optimize Future Contests

    When the contest comes to an end, make sure to analyze the results and draw insights that can help you optimize your future contests. Look at factors such as engagement, the number of entries, and the overall impact on your brand. Use this information to determine what worked well and what can be improved upon, refining your strategy as needed.


    The Role of InnoBear in Running a Successful Contest

    As Chasity mentioned, she wished she had known about contest software platforms, such as InnoBear by Floor23digital, that could simplify the process of running a contest tremendously. InnoBear offers a platform where users can design contests, giveaways, sweepstakes, and challenges at their convenience. With InnoBear’s intuitive interface, you can create your own customized contests and seamlessly manage various aspects of them.

    Moreover, it makes promoting and sharing your contest a breeze, ensuring maximum reach for your target audience. As a result, you’ll be able to engage with your audience like never before. To get started with InnoBear, take advantage of Floor23digital’s free trial. Create your contest, experiment with its features, and discover the potential benefits it can have for your marketing efforts. With the right tools and strategies, you can make running a contest an unparalleled success for your business.


    Running a contest can significantly boost your brand’s presence and captivate your audience like never before. However, to achieve the desired results, it’s essential to follow these seven steps:

    1. Understand the true purpose of your contest

    2. Choose a relevant and meaningful prize

    3. Make it personal and fun

    4. Promote and share your contest

    5. Utilize tools to streamline the process

    6. Engage participants and foster community

    7. Analyze the results and optimize future contests. Incorporate Chasity’s experiences and insights, and utilize Floor23digital’s InnoBear platform to design, manage, and execute successful contests that resonate with your target audience. With dedication and continuous effort, running a contest can become a game-changing strategy for your business.


    This post was all about Captivate Your Audience: 7 Steps to Successfully Running a Contest for Your Business

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