Developing a Clear Product Marketing Strategy and Team to Execute it to Harness an Overwhelm of Innovative Ideas
The Solution (and our approach)
Define a selection of best-fit target markets, introduce a sales funnel, with a valuable content piece tailored to the target customers’ interest, and support it with digital advertising via LinkedIn and Facebook to drive traffic
The best way to grow was growing systemically and with the ability to test (Determining the right audience, right offer, etc), and so we leaned on a strategy of testing multiple targets using advertising to help us accomplish that.
Floor23 provided a step-by-step marketing strategy intensive along with pre-designed sales funnel for the Signa Tech Team to pick-up and fully implement.