Best Social Media Contests 2016 marked a turning point in how brands engaged with their audiences online. In that year, brands launched innovative, interactive campaigns that not only entertained but also built stronger relationships with their communities. This article dives into some of the most successful social media contests of 2016, analyzing the strategies and outcomes that made them stand out.
Key Takeaways
- Social media contests can significantly boost brand awareness and engagement.
- Clear goals and audience understanding are crucial for successful contests.
- User-generated content enhances authenticity and community involvement.
- Choosing the right platform maximizes participation and reach.
- Effective promotion and engaging content are key to a contest’s success.
Successful Social Media Contests and Their Impact
Social media contests can create a huge impact for brands, driving engagement and increasing visibility. One standout example is Coca-Cola’s #ShareACoke campaign, which encouraged people to find personalized Coke bottles and share their experiences online. This campaign not only generated a lot of user-generated content but also made consumers feel a personal connection to the brand.
Coca-Cola’s #ShareACoke Campaign
- Launched in 2016, this campaign featured bottles with popular names.
- It encouraged sharing on social media using the hashtag #ShareACoke.
- Resulted in millions of mentions and boosted brand awareness significantly.
GoPro’s Photo of the Day Contest
- GoPro invites users to submit their best photos taken with GoPro cameras.
- Winners get featured on GoPro’s social media, showcasing user creativity.
- This contest strengthens community ties and promotes brand loyalty.
Airbnb’s #LiveInTheMovies Contest
- Participants submitted videos explaining why they should stay in a famous haunted house.
- The contest generated significant buzz and media coverage.
- It highlighted Airbnb’s unique offerings and increased brand exposure.
Social media contests are not just about winning; they are about building connections and fostering brand loyalty.
In summary, successful social media contests can lead to increased engagement, brand awareness, and community loyalty. By following best practices and learning from these examples, brands can effectively harness the power of social media to achieve their marketing goals. Remember, setting clear objectives and engaging participants through user-generated content are key to success.
Best Practices for Running Social Media Contests
Defining Clear Goals and Metrics
Before you kick off a contest, it’s crucial to set clear goals. What do you want to achieve? Whether it’s gaining more followers, generating user content, or driving traffic to your website, each goal needs a different plan. Here are some key metrics to track:
- Likes
- Shares
- Comments
- Click-through rates
Knowing Your Audience
Understanding your audience is key. You need to know their interests and preferences. This helps you create a contest that resonates with them. For example, a fitness brand might run a contest for the “Best Transformation Photo” to attract health-conscious individuals.
Choosing the Right Platform
Different social media platforms attract different users. Here’s a quick guide:
| Platform | Best For |
|---|---|
| Visual contests (photos/videos) | |
| Hashtag-based contests | |
| Community engagement |
Creating Engaging Content
Your content should grab attention! Use eye-catching visuals and compelling stories. For instance, a travel agency could ask users to share their dream vacation spots. Engaging content is essential for participation.
Remember, creativity and authenticity are your best friends. Social media contests are about building connections and loyalty, not just winning.
Setting Clear Rules and Guidelines
Transparency is vital. Clearly outline eligibility, entry deadlines, and prize details. For example, you might say, “To enter, follow our page, tag three friends, and use #ContestTime.”
Leveraging User-Generated Content
Encourage participants to create content related to your brand. This not only boosts authenticity but also expands your reach. For example, a fashion brand could ask users to style outfits using their products.
Collaborating with Influencers
Partnering with influencers can amplify your contest’s reach. Their endorsement can attract more participants. For instance, a beauty brand might collaborate with a makeup artist for a “Glam Look” contest.
Promoting Across Channels
Don’t just promote on the contest platform. Share it on your website, email newsletters, and other social media channels. For example, a restaurant could promote a “Foodie Photo Contest” on Instagram and cross-promote it on Facebook and Twitter.
Engaging with Participants
Respond to comments and acknowledge entries. This creates a sense of community. For example, a pet store running a “Cutest Pet Photo” contest can share participants’ entries to keep the engagement going.
Choosing Prizes Wisely
Make sure your prizes excite participants and align with your brand. For example, a tech company could offer the latest gadget as a grand prize.
By following these best practices, you can enhance your contest’s effectiveness and build a stronger connection with your audience. Following these best practices can enhance brand visibility and foster audience trust.
Case Studies of Notable Social Media Contests
GoPro’s Photo of the Day
GoPro runs a popular ongoing contest called Photo of the Day. Users submit their best photos taken with GoPro cameras for a chance to be featured on GoPro’s social media. This contest not only showcases the capabilities of their cameras but also engages a passionate community. By regularly highlighting user-generated content, GoPro strengthens its brand presence and encourages loyalty.
Taco Bell’s Snapcode Campaign
In 2016, Taco Bell launched a unique campaign using Snapchat’s Snapcodes. Customers could scan codes to unlock exclusive deals and promotions. This innovative approach attracted a younger audience and increased engagement on social media. The campaign was a hit, leading to a significant boost in brand interaction and sales.
Airbnb’s #LiveInTheMovies Contest
Airbnb’s #LiveInTheMovies contest offered fans a chance to win a night in the famous “Amityville Horror” house. Participants submitted videos explaining why they should win. This campaign generated a lot of buzz, with thousands of entries and extensive media coverage. It not only increased Airbnb’s visibility but also showcased its ability to create unforgettable experiences.
Social media case studies provide practical, actionable insights for your online marketing campaigns. They can highlight what works and what doesn’t.
| Contest Name | Brand | Year | Key Feature |
|---|---|---|---|
| Photo of the Day | GoPro | 2016 | User-generated content showcase |
| Snapcode Campaign | Taco Bell | 2016 | Exclusive deals via Snapchat |
| #LiveInTheMovies | Airbnb | 2016 | Unique experience in a famous house |
These case studies illustrate how creative contests can significantly impact brand awareness and engagement. By learning from these examples, brands can develop their own successful social media contests.
Tips for Measuring the Impact of Social Media Contests
To truly understand how well your social media contests are performing, you need to look at several key metrics. Measuring the success of social media campaigns can help you see what works and what doesn’t. Here are some important areas to focus on:
Engagement Metrics
- Track likes, comments, shares, and mentions.
- This will show how much your audience is interacting with your contest.
- Higher engagement means more interest in your brand.
Follower Growth
- Monitor the increase in followers during the contest.
- A big jump in followers indicates that your contest is attracting new people.
- This is a sign that your contest is effective in reaching a wider audience.
Website Traffic
- Check how many visitors come to your website from the contest.
- This metric shows how well your contest is driving interest.
- More traffic can lead to more conversions.
Conversion Rates
- Measure how many contest participants become paying customers.
- This helps you see the real impact of your contest on sales.
- A higher conversion rate means your contest is successful in turning interest into action.
| Metric | Description | Importance |
|---|---|---|
| Engagement Metrics | Likes, shares, comments | Shows audience interest |
| Follower Growth | Increase in followers during the contest | Indicates new audience reach |
| Website Traffic | Visitors driven to your site | Measures interest generation |
| Conversion Rates | Participants who become customers | Shows sales impact |
Remember, tracking these metrics will help you improve future contests and better connect with your audience. By focusing on these areas, you can ensure your social media contests are not just fun, but also effective in achieving your marketing goals!
Real-Life Examples of Successful Social Media Auction Campaigns
The Art Auction House: A Masterpiece Unveiled
An established art auction house aimed to create excitement around an upcoming auction featuring a rare masterpiece. They wanted to attract both seasoned collectors and new art lovers.
- Teaser Campaign: They started a teaser campaign on Instagram and Twitter, posting mysterious images of brushstrokes. This got users talking and guessing, building anticipation.
- Live Bidding on Facebook Live: During the auction, they hosted a live event on Facebook. The auctioneer interacted with viewers, sharing stories about the artist and the painting.
- Result: The masterpiece sold for a record price, and the auction house gained thousands of new followers. The mix of mystery and real-time engagement was key to their success.
Fashion Brand’s Charity Auction: Empowering the Community
A popular fashion brand wanted to show its commitment to social responsibility. They organized an online auction to raise funds for a local charity.
- Collaboration with Influencers: They teamed up with influencers who showcased auction items on their Instagram Stories, highlighting the charitable cause.
- User-Generated Content: Followers were encouraged to share their fashion stories using a specific hashtag, creating a sense of community.
- Result: The auction raised significant funds for the charity, and the brand received positive attention, boosting customer loyalty.
Vintage Car Auction: Nostalgia and Exclusivity
An iconic automotive brand decided to auction off vintage cars from its private collection.
- Behind-the-scenes content: They shared glimpses of the restoration process, showcasing the craftsmanship and history of each car.
- Exclusive Access: Registered bidders were offered virtual tours of the museum, adding a sense of exclusivity.
- Result: The auction attracted car enthusiasts worldwide, reinforcing the brand’s reputation as a guardian of automotive heritage.
These examples show that successful social media auction campaigns require a mix of creativity, authenticity, and strategic planning. Whether selling art, fashion, or vintage cars, effective use of social media can elevate your brand and engage your audience meaningfully. Remember, it’s not just about the auction; it’s about the story you tell and the community you build.
Innovative Social Media Contest Strategies
Leveraging User-Generated Content
Encouraging participants to create content related to your brand can significantly boost engagement. User-generated content (UGC) not only enhances authenticity but also fosters a community around your brand. For instance, a travel agency could run a “Dream Destination” contest, asking users to share their dream vacation spots.
Collaborating with Influencers
Partnering with influencers can amplify your contest’s reach. By collaborating with individuals who resonate with your target audience, you can tap into their followers. For example, a beauty brand might team up with a makeup artist for a “Glam Look” contest, leveraging their influence to attract more participants.
Promoting Across Channels
Don’t limit your contest promotion to just one platform. Share it on your website, email newsletters, and various social media channels. For instance, a restaurant could promote a “Foodie Photo Contest” on Instagram and cross-promote it on Facebook and Twitter to maximize visibility.
Engaging with Participants
Engagement is key! Respond to comments, acknowledge entries, and create a sense of community. For example, a pet store running a “Cutest Pet Photo” contest can engage by sharing participants’ entries, making them feel valued.
Choosing Prizes Wisely
Prizes should excite participants and align with your brand. A tech company, for instance, might offer the latest gadget as a grand prize, attracting tech enthusiasts.
Remember, creativity and authenticity are your allies. Social media contests are not just about winning; they’re about building connections and fostering brand loyalty. So, go ahead, plan that exciting contest, and watch your engagement soar!
| Strategy | Description |
|---|---|
| User-Generated Content (UGC) | Encourages participants to create content related to your brand. |
| Collaborating with Influencers | Partner with influencers to reach a wider audience. |
| Cross-Promotion | Share your contest across multiple platforms for maximum visibility. |
| Engaging with Participants | Respond to comments and entries to build community. |
| Attractive Prizes | Offer prizes that excite and align with your brand. |
By implementing these innovative strategies, you can enhance your contest marketing efforts and create memorable experiences for your audience.
Successful Social Media Campaigns with Barcodes
Snapchat’s Snapcodes: Bridging the Physical and Digital Worlds
Snapchat introduced Snapcodes, unique QR codes linked to user profiles or specific content. Users can scan these codes to follow friends or unlock exclusive filters. This seamless integration allows brands to connect offline and online experiences. For example, a restaurant might print Snapcodes on menus, enabling diners to access special offers.
Instagram’s Shoppable Tags: Turning Inspiration into Action
Instagram’s shoppable tags let businesses tag products in their posts. Users can tap these tags to view product details and make purchases directly. This feature enhances visual commerce, making it easy for users to discover and buy items they love. For instance, Zara effectively uses shoppable tags, allowing users to purchase outfits without leaving the app.
QR Codes in Outdoor Advertising: Boosting Engagement
QR codes on billboards and posters encourage passersby to scan and learn more. They spark curiosity and provide instant access to additional information. For example, Heineken used QR codes in a creative outdoor campaign, leading users to a virtual bar where they could interact with branded content.
| Campaign Type | Brand | Key Feature |
|---|---|---|
| Snapcodes | Snapchat | Unique QR codes for user engagement |
| Shoppable Tags | Direct product tagging in posts | |
| QR Codes in Outdoor Ads | Heineken | Interactive virtual experiences |
Barcodes have transformed marketing strategies, enhancing social media engagement and creating memorable experiences for audiences. They bridge the gap between physical and digital realms, empowering brands to connect with consumers in innovative ways.
Packaging QR Codes: Enhancing Product Storytelling
Brands embed QR codes on product packaging to share detailed information and origin stories. This transparency allows consumers to learn about product sourcing and sustainability efforts. For example, Patagonia includes QR codes on clothing tags, revealing details about materials and environmental impact.
Event Tickets and QR Codes: Streamlining Entry and Engagement
Event organizers use QR codes on tickets for seamless entry and additional perks. Scanning QR codes speeds up check-in, reducing queues and enhancing attendee experience. Music festivals like Coachella provide personalized experiences through QR codes, allowing attendees to access schedules and artist playlists.
Want to make your social media campaigns stand out? Using barcodes can be a game-changer! They not only grab attention but also encourage interaction. Check out our website to learn how to create successful campaigns that engage your audience and drive results!
Final Thoughts on Social Media Contests
In conclusion, the social media contests of 2016 showcased the power of creativity and connection. These contests not only engaged audiences but also helped brands grow their presence online. By following best practices, like knowing your audience and setting clear rules, businesses can create contests that resonate with users. The success stories from that year remind us that when done right, social media contests can boost brand loyalty and create lasting relationships with customers. As we look ahead, the lessons learned from these contests will continue to inspire future campaigns.
Frequently Asked Questions
What are social media contests?
Social media contests are competitions run on platforms like Facebook, Instagram, or Twitter where users can participate for a chance to win prizes.
How can I enter a social media contest?
To enter, you usually need to follow specific rules, like liking a post, sharing it, or tagging friends in the comments.
What are the benefits of running a social media contest?
Running a contest can help increase your brand’s visibility, engage your audience, and grow your follower count.
What types of prizes are offered in social media contests?
Prizes can vary widely, including gift cards, products, or experiences related to the brand.
How do I measure the success of a social media contest?
You can measure success by looking at engagement levels, follower growth, and how many people entered the contest.
Can anyone run a social media contest?
Yes, anyone can run a contest, but it’s important to follow the rules of the platform and any legal requirements.
